Snoop Dogg has made
rap and rock music, has starred in
movies and had his own hit reality
television series, and has
announced that he will make the
venture into reggae music.

According to Pitchfork, the
Doggfather will release his debut
reggae album, Reincarnated via the
Vice label, under the moniker
Snoop Lion.
The first single is entitled "La La La,"
available now, features production
from Diplo and Ariel Rechtshaid,
while Major Lazer is credited as
executive producer.

"What we're doing is a reggae
record. It's like Snoop Dogg and
Major Lazer together," Diplo said to
MTV. "It's all reggae and he's
singing and he's doing a f--king
awesome job and I never knew it,
but he had his heart in every song.
We're going to get back into the
production of it next month, and
I'm really proud of that record. It's
the first record I've ever executive
produced and his crew is amazing."

In addition, according to the
rapper's website, Snoop Lion & the
Jungle will make their first live
appearance on August 3 at
Toronto's Caribana 2012.

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